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VEA is an innovative event company that produces visible, edible, and audible experiences for nonprofit organizations, communities, and private entities. https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/1673721806103-ZVMXJT43MOYCGZCG1FYR/Hero.jpg Work UX/UI redesign of E*TRADE’s mutual fund research and retail experience. The original ask was to update the design for the screener tool itself. After initial discovery work, proposed and acquired stakeholder buy-in to expand the project scope to be a more strategic effort that would better serve the user throughout their entire mutual fund customer journey. https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/1674104559974-O328UO2HOF5AQG5MQ7HP/Core_Main.png Work UX/UI re-design of Core Portfolios, E*TRADE's proprietary robo-advisor that allows customers to automatically invest in a professionally managed portfolio of diversified funds customized to their investment goals. The ask was to re-imagine the end-to-end experience in order to drive customer acquisition, retention, and engagement while increasing value to the user at every touchpoint. https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/1674104777446-3UZ5YSS1FSARGH9EPALN/Gameplan+Header.png Work https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/1674072675888-BHW6VVFYG4HSOFPD5ROS/InvestADP_Header.png Work Re-design of the Marcus Invest dashboard, an overview page where customers monitor and manage their robo-advised investment portfolios. Launched in early 2021, Marcus Invest brought automated portfolio management from Goldman Sachs to the general consumer. The goals for this update were to increase customer retention and assets under management, make enhancements addressing legal- and accessibility-related concerns, and create visual and experience parity with the other Marcus lines of business. http://www.jennagrady.com/about daily 0.75 2022-01-06 https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/ee3165df-903f-432e-8cc3-0f3315cf10ec/About_Interface.png About INTERFACE I create thoughtful design for both web and mobile platforms. My approach involves crafting intelligent, scalable information architecture while maintaining consistency in visual elements. I possess a strong point of view when it comes to visual standards, processes, and workflow. My creativity and technical abilities are strengthened by my eye for refinement and detail. https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/cfe54423-0ecd-4ce2-8c46-9c5bb1e4d049/About_Strategy.png About STRATEGY I strive to create value for the user and the business alike. My strategic mindset begins and ends with the customer to define and create experiences to meet their needs. I also have the ability to find strategic insights as to where design can have the most business impact. https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/1461874733705-L9RF87UGNB03J96VMTWV/JG-1.jpg About https://images.squarespace-cdn.com/content/v1/557326bce4b0f976c0a1f44f/ed41ac63-a050-4399-8ee7-ee1aca0cc6d2/About_UX.png About USER EXPERIENCE I bring a viewpoint of not just aesthetics, but usability and human values. I create functional experiences by understanding the problems and motivations of users and validating and evolving through testing, feedback, and data. I love to create emotional impact through interactions, transitions, and animations.